Art Direction
Bringing the legacy of Route 66 into a new community hangout.
The diner, a pre-fabricated building from the peak of Route 66, embodied the charm and nostalgia of mid-century America. This balance required a thoughtful approach, ensuring the brand retained its vintage allure while feeling fresh and inviting.By drawing inspiration from Arizona’s rich iconography, the design team crafted an identity that was both timeless and unique to the region. This approach transformed the diner into a modern homage to its past, resonating with both longtime patrons and a new generation of visitors.